Landing Page+1 is a tool that dynamically assembles landing pages to maximize relevance for website visitors. It analyzes visitor data and traffic sources to determine the optimal page content and offers to display. This tailored approach can increase conversions while reducing development and maintenance costs compared to maintaining multiple static landing pages. Landing Page+1 works by analyzing visitor information at arrival and selecting appropriate content in real-time to match the right message to the right audience.
Advertising - Presentation by Rodney Mayers, CRO of Proximic at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
The document discusses considerations for developing mobile web applications. It covers device detection, which involves identifying devices through information like the user agent and profile. It also discusses grouping devices by characteristics like screen size and capabilities. Optimization techniques are presented like minimizing data size through image compression, and reducing page load time by minimizing requests.
The document discusses Hortonworks and its strategy to support Apache Hadoop. Hortonworks aims to make Hadoop easy to use and deployable at enterprise scale. It offers the Hortonworks Data Platform, training, support subscriptions, and consulting services to help organizations adopt Hadoop. Hortonworks' goal is to establish Hadoop as the next-generation data platform and help more of the world's data be processed using Apache Hadoop.
[x+1] provides tools and services to optimize advertising and marketing campaigns across display media, search pages, and websites. The [x+1] platform uses algorithms to dynamically tailor website content, offers, and creative elements to individual visitors based on their attributes and behavior to improve outcomes. One product, Site+1, creates customized homepage experiences that are optimized in real-time for each user to increase engagement and conversions.
The document summarizes x+1's Platform +1, a demand side platform that allows marketers to optimize digital marketing campaigns across multiple channels. Key features include audience targeting and segmentation tools, real-time bidding for digital ads, landing page optimization, tools for personalizing websites, and reporting on campaign performance and ROI. The platform's Predictive Optimization Engine uses customer data and algorithms to identify attributes correlated with positive responses and generate targeted audience profiles.
The [x+1] Platform and Products optimize results from display media, landing pages, and websites through audience and content-based ad targeting and optimization on private client networks and personalized websites. The [x+1] Platform uses the POE Engine and Open Data Bridge to integrate full log file, third party, and customer data to generate audience profiles and segments for targeted advertising. Forrester rated [x+1] highly for its attribution and modeling capabilities, cross-channel reporting, reach and frequency analysis, remarketing analysis, and converter overlap reports.
[x+1] provides an audience investment platform and tools to help companies achieve customer-centric and data-driven marketing. The document discusses how [x+1] helped Delta Airlines personalize its website and marketing by building profiles of visitors using data on their location, device, interests, and past interactions. [x+1]'s Predictive Optimization Engine identified 1700 audience segments and served them customized content. This resulted in a 5% monthly lift in ticket sales for Delta and millions in additional revenue, while reducing landing page development costs by 20%.
The document introduces an audience targeting platform that enables marketers to optimize customer interactions across digital channels using a common data and reporting infrastructure. It has predictive models that identify customer attributes correlated with positive responses to optimize audience targeting in real-time. Case studies show how the platform helped companies like Delta Airlines personalize experiences and increase conversion rates.
Advertising - Presentation by Rodney Mayers, CRO of Proximic at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
The document discusses considerations for developing mobile web applications. It covers device detection, which involves identifying devices through information like the user agent and profile. It also discusses grouping devices by characteristics like screen size and capabilities. Optimization techniques are presented like minimizing data size through image compression, and reducing page load time by minimizing requests.
The document discusses Hortonworks and its strategy to support Apache Hadoop. Hortonworks aims to make Hadoop easy to use and deployable at enterprise scale. It offers the Hortonworks Data Platform, training, support subscriptions, and consulting services to help organizations adopt Hadoop. Hortonworks' goal is to establish Hadoop as the next-generation data platform and help more of the world's data be processed using Apache Hadoop.
[x+1] provides tools and services to optimize advertising and marketing campaigns across display media, search pages, and websites. The [x+1] platform uses algorithms to dynamically tailor website content, offers, and creative elements to individual visitors based on their attributes and behavior to improve outcomes. One product, Site+1, creates customized homepage experiences that are optimized in real-time for each user to increase engagement and conversions.
The document summarizes x+1's Platform +1, a demand side platform that allows marketers to optimize digital marketing campaigns across multiple channels. Key features include audience targeting and segmentation tools, real-time bidding for digital ads, landing page optimization, tools for personalizing websites, and reporting on campaign performance and ROI. The platform's Predictive Optimization Engine uses customer data and algorithms to identify attributes correlated with positive responses and generate targeted audience profiles.
The [x+1] Platform and Products optimize results from display media, landing pages, and websites through audience and content-based ad targeting and optimization on private client networks and personalized websites. The [x+1] Platform uses the POE Engine and Open Data Bridge to integrate full log file, third party, and customer data to generate audience profiles and segments for targeted advertising. Forrester rated [x+1] highly for its attribution and modeling capabilities, cross-channel reporting, reach and frequency analysis, remarketing analysis, and converter overlap reports.
[x+1] provides an audience investment platform and tools to help companies achieve customer-centric and data-driven marketing. The document discusses how [x+1] helped Delta Airlines personalize its website and marketing by building profiles of visitors using data on their location, device, interests, and past interactions. [x+1]'s Predictive Optimization Engine identified 1700 audience segments and served them customized content. This resulted in a 5% monthly lift in ticket sales for Delta and millions in additional revenue, while reducing landing page development costs by 20%.
The document introduces an audience targeting platform that enables marketers to optimize customer interactions across digital channels using a common data and reporting infrastructure. It has predictive models that identify customer attributes correlated with positive responses to optimize audience targeting in real-time. Case studies show how the platform helped companies like Delta Airlines personalize experiences and increase conversion rates.
The [x+1] platform allows marketers to manage multiple inbound and outbound marketing campaigns from a single system. It integrates customer data like behaviors, demographics, and location to build targeting profiles that can be used across the platform's Media+1 and Site+1 features. Media+1 is for outbound communications like display ads, while Site+1 optimizes websites in real-time by personalizing content for visitors based on their targeting profile and behaviors. Both features include reporting on campaign performance and effectiveness.
This document discusses the benefits of membership in iReferpro, LLC, an association that provides business services and technology services to its member companies. Key member benefits include access to iReferpro's referral engine and synergy teams to help increase sales, group purchasing discounts and expense reduction analysis to help reduce costs, and an easily updatable web profile. iReferpro's services provide an economical entry point for businesses while creating new revenue streams and increasing sales and reducing expenses for all member companies.
Office 365 is Microsoft's cloud-based productivity suite that provides email, calendaring, document creation and sharing, video conferencing, and more. It offers various versions including E1, E3, and E4 that provide different feature sets for different organization sizes and needs. Office 365 offers hybrid deployment options that allow integration with on-premises Exchange and Lync servers. It provides a more full-featured suite compared to competitors like Google Apps.
Rob Leathern - Facebook to Display: Retargeting Your AudienceMediabistro
The document discusses retargeting audiences across Facebook and display advertising. It describes how XA.net is able to operate real-time bidding campaigns and be a Facebook Ads API vendor. It provides examples of how XA.net uses multivariate testing and evolutionary optimization to improve ad performance on Facebook. The document also discusses XA.net's audience data and infrastructure for real-time bidding and how social data can be used to understand audiences.
OneBigPlanet: Powering the Consumer Savings WorldMichael Monaghan
This document discusses a deal network platform that aggregates local, national, and third party deals. It collects deal and user attribute data and uses an intelligence exchange to match deals to users based on location, interests, past behavior and other data. The presentation discusses the deal network modules and publishing options and proposes a discussion on how it could fit a company's needs with a demonstration.
The document summarizes lessons learned from developing an online platform called EZLease to manage landlord-tenant relationships. Key lessons include: focusing the product on a single value proposition, launching early and iterating based on customer feedback, identifying gaps in the founding team's skills like coding abilities, and recognizing that success may hinge more on marketing than technology challenges. Addressing these lessons could have helped the team build and launch the product faster while avoiding potential pitfalls.
Best Practices: Audience Targeting for Travel[x+1]
The document discusses how [x+1] provides tools and services to optimize advertising campaigns through audience segmentation and targeting across online displays, search, websites, and mobile to drive higher returns on investment for their clients in the travel industry. [x+1] is able to use behavioral and demographic data to automatically serve tailored content and offers to different audience segments on publisher sites and their clients' own websites, which they claim generates significant incremental revenue through testing on Delta's landing pages.
SharePoint and Business Intelligence: Understanding the Microsoft BI Portal C...Perficient, Inc.
BI Tools Applications
PerformancePoint Static Reports
Static Charts/Graphs
Reporting Services
Static Spreadsheets
Excel Services Static Dashboards
Excel Scorecards
Ad-hoc Reports
Report Builder
Ad-hoc Charts/Graphs
SharePoint BI Components Ad-hoc Spreadsheets
Dynamic Reports
Dynamic Charts/Graphs
Dynamic Dashboards/Advanced
Visualizations
This document provides an overview of the business intelligence (BI) capabilities of Microsoft SharePoint, including the various Microsoft BI tools that can be used within SharePoint like PerformancePoint, Reporting Services, Excel Services, and Excel. It outlines the types of static and dynamic reports, charts, dashboards, and visualizations that
The document contains several case studies highlighting how Zeta Interactive has helped technology companies drive measurable results through their digital marketing strategies. The case studies describe how Zeta helped HP increase sales through optimized websites and celebrity endorsements. They also discuss how Zeta helped Sony and TurboTax improve search engine results and conversions through search engine marketing and landing page optimizations.
Data driven approach to multi channel marketingImran Khan
This document summarizes E-Loan's data-driven approach to multi-channel marketing. It discusses how E-Loan uses analytical techniques like A/B testing, predictive modeling and segmentation analysis across search marketing, TV advertising, websites and other channels. It emphasizes testing variables, measuring results across segments, and optimizing channels based on ROI. The document also provides best practices like budgeting based on ROI, hiring analytical marketers, and making agencies partners to stay ahead in using data to integrate online and offline marketing.
In this presentation, Perficient leverages its extensive SharePoint user experience design, customization, and implementation expertise to guide you in understanding the criticality of SharePoint user experience (UX) in driving user adoption, and to provide you with user experience best practices in the areas of information architecture and visual design, technical configuration and customization, and user experience server deployments.
This document discusses implementing an enterprise search solution. It emphasizes making search user-centric with a responsive, customizable interface. Search quality is paramount, requiring strong information management and indexing. A phased implementation allows scaling functionality while monitoring usage to improve search and information quality over time. Different search levels incorporate criteria like full-text, synonyms, filtering and taxonomy to integrate diverse data sources.
Keys to Keyword Discovery - For High Search VisibilityWebMama.com Inc.
How to find those previous keywords and what to do with all the data. At eMetrics SF 2013 I discussed Keyword Research and measuring organic keyword traffic.
RoyaltyRange is a database provider with three professional databases, covering royalty rates, loan interest rates and service fees.
Our third-party comparables data is used for a number of purposes, including transfer pricing financial transaction benchmarking, royalty rates and service fees benchmarking, valuation of intangibles and purchase price allocations.
For more information please visit: https://www.royaltyrange.com/home/royalty-rate-database/about-us
Aspect Contact 2011 is a contact center solution that tightly integrates with Microsoft platforms like Lync. It allows companies to leverage their Lync investments and provides agents with unified communications capabilities. The small contact center solution is targeted towards Microsoft-centric companies and provides multimedia routing, reporting and a turnkey deployment with capabilities like inbound voice, click to dial and a Lync-integrated agent desktop.
1. The document discusses new considerations in search engine optimization, including mobile-first design, encrypted traffic, and front-end performance. It also mentions search engines looking at structured data to provide rich search results and insight about social media.
2. The document then provides more details on various topics related to improving search engine optimization, such as the importance of mobile-first design given growing mobile internet usage, the benefits of web accessibility and compliance with Section 508, and advantages of encrypting website traffic using HTTPS.
3. Additional topics covered in more depth include best practices for front-end performance to improve user experience and how structured data can be used to provide richer search results through metadata about pages.
Northridge Webinar Share Point 2010 Public Webjfarq
Microsoft SharePoint continues to accelerate as a platform for both “in front of the firewall” solutions and “behind the firewall” solutions. Gartner has reported that more than 50% of its own client organizations are using SharePoint in some capacity, and with the recent introduction of SharePoint 2010 exponential growth is further anticipated. During this session, Northridge SharePoint consulting experts will discuss how SharePoint is more than an enterprise intranet, enterprise content management, and BI platform -- SharePoint is a solid foundation for external web solutions.
Whether you are currently leveraging your organization’s SharePoint platform investment for your external web marketing or business solutions, or considering it, this webinar will be valuable in understanding how the SharePoint platform aligns with your business and marketing requirements, including areas such as:
• User Experience & Creative Design
• Web Content Management
• Search
• Custom Application Development
• Rich Internet Applications
This month we have invited John Man (Senior Enterprise Account Manager -- Hong Kong & South East Asia) & Louis Ngai (Solution Consultant Lead -- Greater China) from Omniture to our event.
Date: 29th September, 2010
Time: 19:00 -- 22:00
Speaker: John Man & Louis Ngai
Topic: Increase Conversion of Website
This document provides an executive summary and analysis of Forrester's evaluation of mobile collaboration vendors in Q3 of 2011. Forrester evaluated 13 vendors against 15 criteria related to their mobile capabilities and experiences. They found that Adobe, Box, Cisco, IBM, Salesforce, SugarSync, Skype, and Yammer led in their commitment to tablets and smartphones as well as a strategy aligned with mobile workforces. AT&T, Citrix, Dropbox, Evernote, and Google were also strong performers in mobile collaboration. No vendor was considered a contender or risky bet in regards to their mobile support.
This presentation was used for a webinar conducted by Ian Morris (1&1 MyWebsite Customer Care Manager) and Christine Skiffington (1&1 Social Media Manager). In this webinar (exclusive to Commission Junction & Linkshare affiliates) we explained 1&1’s best-selling MyWebsite products, and how you can leverage 1&1’s affiliate program to earn more money selling them.
Also reference http://freshdomainz.biz/
The Ridiculously Awesome Digital Marketing Survey[x+1]
The survey results show that respondents found the most challenging part of the purchase funnel to manage is targeting users in the mid-funnel with relevant offers, with 37% of the vote. Respondents from different company types and titles had varying views on the most difficult parts of the funnel. Advertisers, data companies, and verification companies saw the top and mid-funnel as most challenging, while agencies saw the end of the funnel as most difficult. Presidents saw the end of the funnel as most challenging, while managers saw the mid-funnel as most difficult.
The document discusses Open Data Bridge, a platform that allows for the integration of various customer, prospect, and third-party data sources. It centralizes demographic, interest, and other data that can be used to inform targeted online advertising campaigns and marketing strategies. The platform provides access to customer data, third-party data from partners, and additional data available through exchanges for identifying customer segments.
The [x+1] platform allows marketers to manage multiple inbound and outbound marketing campaigns from a single system. It integrates customer data like behaviors, demographics, and location to build targeting profiles that can be used across the platform's Media+1 and Site+1 features. Media+1 is for outbound communications like display ads, while Site+1 optimizes websites in real-time by personalizing content for visitors based on their targeting profile and behaviors. Both features include reporting on campaign performance and effectiveness.
This document discusses the benefits of membership in iReferpro, LLC, an association that provides business services and technology services to its member companies. Key member benefits include access to iReferpro's referral engine and synergy teams to help increase sales, group purchasing discounts and expense reduction analysis to help reduce costs, and an easily updatable web profile. iReferpro's services provide an economical entry point for businesses while creating new revenue streams and increasing sales and reducing expenses for all member companies.
Office 365 is Microsoft's cloud-based productivity suite that provides email, calendaring, document creation and sharing, video conferencing, and more. It offers various versions including E1, E3, and E4 that provide different feature sets for different organization sizes and needs. Office 365 offers hybrid deployment options that allow integration with on-premises Exchange and Lync servers. It provides a more full-featured suite compared to competitors like Google Apps.
Rob Leathern - Facebook to Display: Retargeting Your AudienceMediabistro
The document discusses retargeting audiences across Facebook and display advertising. It describes how XA.net is able to operate real-time bidding campaigns and be a Facebook Ads API vendor. It provides examples of how XA.net uses multivariate testing and evolutionary optimization to improve ad performance on Facebook. The document also discusses XA.net's audience data and infrastructure for real-time bidding and how social data can be used to understand audiences.
OneBigPlanet: Powering the Consumer Savings WorldMichael Monaghan
This document discusses a deal network platform that aggregates local, national, and third party deals. It collects deal and user attribute data and uses an intelligence exchange to match deals to users based on location, interests, past behavior and other data. The presentation discusses the deal network modules and publishing options and proposes a discussion on how it could fit a company's needs with a demonstration.
The document summarizes lessons learned from developing an online platform called EZLease to manage landlord-tenant relationships. Key lessons include: focusing the product on a single value proposition, launching early and iterating based on customer feedback, identifying gaps in the founding team's skills like coding abilities, and recognizing that success may hinge more on marketing than technology challenges. Addressing these lessons could have helped the team build and launch the product faster while avoiding potential pitfalls.
Best Practices: Audience Targeting for Travel[x+1]
The document discusses how [x+1] provides tools and services to optimize advertising campaigns through audience segmentation and targeting across online displays, search, websites, and mobile to drive higher returns on investment for their clients in the travel industry. [x+1] is able to use behavioral and demographic data to automatically serve tailored content and offers to different audience segments on publisher sites and their clients' own websites, which they claim generates significant incremental revenue through testing on Delta's landing pages.
SharePoint and Business Intelligence: Understanding the Microsoft BI Portal C...Perficient, Inc.
BI Tools Applications
PerformancePoint Static Reports
Static Charts/Graphs
Reporting Services
Static Spreadsheets
Excel Services Static Dashboards
Excel Scorecards
Ad-hoc Reports
Report Builder
Ad-hoc Charts/Graphs
SharePoint BI Components Ad-hoc Spreadsheets
Dynamic Reports
Dynamic Charts/Graphs
Dynamic Dashboards/Advanced
Visualizations
This document provides an overview of the business intelligence (BI) capabilities of Microsoft SharePoint, including the various Microsoft BI tools that can be used within SharePoint like PerformancePoint, Reporting Services, Excel Services, and Excel. It outlines the types of static and dynamic reports, charts, dashboards, and visualizations that
The document contains several case studies highlighting how Zeta Interactive has helped technology companies drive measurable results through their digital marketing strategies. The case studies describe how Zeta helped HP increase sales through optimized websites and celebrity endorsements. They also discuss how Zeta helped Sony and TurboTax improve search engine results and conversions through search engine marketing and landing page optimizations.
Data driven approach to multi channel marketingImran Khan
This document summarizes E-Loan's data-driven approach to multi-channel marketing. It discusses how E-Loan uses analytical techniques like A/B testing, predictive modeling and segmentation analysis across search marketing, TV advertising, websites and other channels. It emphasizes testing variables, measuring results across segments, and optimizing channels based on ROI. The document also provides best practices like budgeting based on ROI, hiring analytical marketers, and making agencies partners to stay ahead in using data to integrate online and offline marketing.
In this presentation, Perficient leverages its extensive SharePoint user experience design, customization, and implementation expertise to guide you in understanding the criticality of SharePoint user experience (UX) in driving user adoption, and to provide you with user experience best practices in the areas of information architecture and visual design, technical configuration and customization, and user experience server deployments.
This document discusses implementing an enterprise search solution. It emphasizes making search user-centric with a responsive, customizable interface. Search quality is paramount, requiring strong information management and indexing. A phased implementation allows scaling functionality while monitoring usage to improve search and information quality over time. Different search levels incorporate criteria like full-text, synonyms, filtering and taxonomy to integrate diverse data sources.
Keys to Keyword Discovery - For High Search VisibilityWebMama.com Inc.
How to find those previous keywords and what to do with all the data. At eMetrics SF 2013 I discussed Keyword Research and measuring organic keyword traffic.
RoyaltyRange is a database provider with three professional databases, covering royalty rates, loan interest rates and service fees.
Our third-party comparables data is used for a number of purposes, including transfer pricing financial transaction benchmarking, royalty rates and service fees benchmarking, valuation of intangibles and purchase price allocations.
For more information please visit: https://www.royaltyrange.com/home/royalty-rate-database/about-us
Aspect Contact 2011 is a contact center solution that tightly integrates with Microsoft platforms like Lync. It allows companies to leverage their Lync investments and provides agents with unified communications capabilities. The small contact center solution is targeted towards Microsoft-centric companies and provides multimedia routing, reporting and a turnkey deployment with capabilities like inbound voice, click to dial and a Lync-integrated agent desktop.
1. The document discusses new considerations in search engine optimization, including mobile-first design, encrypted traffic, and front-end performance. It also mentions search engines looking at structured data to provide rich search results and insight about social media.
2. The document then provides more details on various topics related to improving search engine optimization, such as the importance of mobile-first design given growing mobile internet usage, the benefits of web accessibility and compliance with Section 508, and advantages of encrypting website traffic using HTTPS.
3. Additional topics covered in more depth include best practices for front-end performance to improve user experience and how structured data can be used to provide richer search results through metadata about pages.
Northridge Webinar Share Point 2010 Public Webjfarq
Microsoft SharePoint continues to accelerate as a platform for both “in front of the firewall” solutions and “behind the firewall” solutions. Gartner has reported that more than 50% of its own client organizations are using SharePoint in some capacity, and with the recent introduction of SharePoint 2010 exponential growth is further anticipated. During this session, Northridge SharePoint consulting experts will discuss how SharePoint is more than an enterprise intranet, enterprise content management, and BI platform -- SharePoint is a solid foundation for external web solutions.
Whether you are currently leveraging your organization’s SharePoint platform investment for your external web marketing or business solutions, or considering it, this webinar will be valuable in understanding how the SharePoint platform aligns with your business and marketing requirements, including areas such as:
• User Experience & Creative Design
• Web Content Management
• Search
• Custom Application Development
• Rich Internet Applications
This month we have invited John Man (Senior Enterprise Account Manager -- Hong Kong & South East Asia) & Louis Ngai (Solution Consultant Lead -- Greater China) from Omniture to our event.
Date: 29th September, 2010
Time: 19:00 -- 22:00
Speaker: John Man & Louis Ngai
Topic: Increase Conversion of Website
This document provides an executive summary and analysis of Forrester's evaluation of mobile collaboration vendors in Q3 of 2011. Forrester evaluated 13 vendors against 15 criteria related to their mobile capabilities and experiences. They found that Adobe, Box, Cisco, IBM, Salesforce, SugarSync, Skype, and Yammer led in their commitment to tablets and smartphones as well as a strategy aligned with mobile workforces. AT&T, Citrix, Dropbox, Evernote, and Google were also strong performers in mobile collaboration. No vendor was considered a contender or risky bet in regards to their mobile support.
This presentation was used for a webinar conducted by Ian Morris (1&1 MyWebsite Customer Care Manager) and Christine Skiffington (1&1 Social Media Manager). In this webinar (exclusive to Commission Junction & Linkshare affiliates) we explained 1&1’s best-selling MyWebsite products, and how you can leverage 1&1’s affiliate program to earn more money selling them.
Also reference http://freshdomainz.biz/
The Ridiculously Awesome Digital Marketing Survey[x+1]
The survey results show that respondents found the most challenging part of the purchase funnel to manage is targeting users in the mid-funnel with relevant offers, with 37% of the vote. Respondents from different company types and titles had varying views on the most difficult parts of the funnel. Advertisers, data companies, and verification companies saw the top and mid-funnel as most challenging, while agencies saw the end of the funnel as most difficult. Presidents saw the end of the funnel as most challenging, while managers saw the mid-funnel as most difficult.
The document discusses Open Data Bridge, a platform that allows for the integration of various customer, prospect, and third-party data sources. It centralizes demographic, interest, and other data that can be used to inform targeted online advertising campaigns and marketing strategies. The platform provides access to customer data, third-party data from partners, and additional data available through exchanges for identifying customer segments.
This document describes a Direct Mail to Display program that allows direct marketers to target online display ads to households on their existing direct mail lists. The program works by anonymously matching a marketer's direct mail list to online users via third-party data and cookie matching. This allows the marketer to serve targeted ads to the same consumers they contact via direct mail. Benefits include deepening customer engagement, reducing costs by leveraging existing direct mail assets, and gaining insights into customer responses online. There is an initial $5,000 setup fee followed by a $5 per impression charge. Reporting provides campaign metrics and insights into responding audience characteristics.
Media+1's Brand Choice tool allows marketers to control the level of brand safety and adjacency for their ad campaigns. It analyzes sites where ads may be placed and rates them for appropriateness to protect brands' reputations. Marketers can utilize whitelists of approved sites or blacklists of blocked sites to ensure ads only appear in suitable environments.
This document describes a search to display advertising service that targets online display advertising based on users' demonstrated search intent. The service leverages keywords from a client's search campaign and matches users' cookies to those who have searched for related terms. It then serves display ads to the identified audience who have shown purchase intent. The process is easy for clients who just need to provide keywords or intent categories, and the service reports standard campaign metrics and audience analytics for improved ROI and on-site conversions.
Brad Terrell: Marketing in Real Time: Technology & Data Imperative[x+1]
The document discusses how marketing and data analysis have become intertwined due to digital technologies that generate large amounts of consumer data. It notes that extracting insights from exploding data volumes requires new technologies and methodologies. Additionally, real-time marketing allows companies to be more relevant to consumers by analyzing consumer data and preferences at speed and scale. The ability to analyze large datasets in real-time can provide competitive advantages for companies.
Leon Zemel: Achieving Big Marketing Goals Through Big Data[x+1]
1) The document discusses how analyzing big data through audience segmentation can help optimize digital marketing campaigns and drive business growth.
2) Traditional small data approaches led to diminishing returns, but big data analysis allows identifying customer states and balancing investment across segments.
3) Companies that managed their marketing strategy and investment at the individual user level saw significant growth in their digital sales channels.
Ted McConnell: The Future of Audience Measurement[x+1]
Ted McConnell discusses several key issues regarding the future of audience measurement in digital marketing. He notes that while measurement has traditionally driven digital marketing, it is important to measure the quality of attention and context, not just impressions. New approaches are also needed to integrate behavioral data and real-time response loops into broader planning. Planning in digital is challenging as decisions must be made within 100 milliseconds. Standards for measurement are important to gain buyer trust and enable breakthroughs, but a balance is required between standards and proprietary methods.
Eric Stein: Maximizing Cross Channel Marketing[x+1]
Eric Stein's presentation focused on maximizing cross-channel marketing through data-driven multichannel strategies. Epsilon provides comprehensive marketing services and solutions to help brands connect with consumers across online and offline channels. Data from various sources can be analyzed to understand consumer behavior and segment audiences, allowing marketers to target messaging more effectively throughout the consumer journey from awareness to purchase and loyalty.
Part 2 of NexTargeting Webinar: Building Audience Insights[x+1]
This document summarizes a webinar on building audience insights from data in two parts. It outlines a framework for analyzing data, moving from actionable data points to findings to insights and actions. Key steps include taking stock of available data, applying a multivariate approach to bring context, identifying findings that explain performance variances, deriving insights from findings, and defining actions. An example analysis is provided that identified coastal states, urban areas, and middle-to-upper income and wealth homeowners as driving performance for a campaign.
Part 1 of NexTargeting Webinar: Building Audience Insights[x+1]
The document summarizes a presentation about using data to build audience insights. It discusses a framework called the Data Value Pyramid that moves from actionable data to findings to insights to action. The framework is meant to help organizations slow down and gather multiple data points for context before jumping to insights. The presentation then provides an example of applying this framework to analyze a marketing campaign's performance and derive insights without unnecessary actions. It concludes by discussing how the framework can be used to define audience segments and characteristics that describe a company's best customers.
This document summarizes the market size and growth rates for several industries from 2010 to 2012. It notes that the market size values represent estimates for 2010 and the CAGR values represent estimated organic growth rates from 2009 to 2012. Specific industries mentioned include online travel booking, online video, mobile apps, online games, digital music, and ebooks. Projected market sizes and growth rates are provided for each industry.
Customer experience is the new frontier of competitive advantage. [x+1] delivers relevant communications to optimize interactions across digital channels for companies. They worked with FedEx to create a decision engine that delivers the right marketing message to the right audience at the right time. New technologies are impacting how companies design customer service and marketing strategies, and companies must focus on providing excellent customer experiences through the right mix of digital and human interactions.
IRI collects point of sale and customer panel data for CPG companies. Their customer panel consists of 86,000 members across the USA who scan their purchases and provide demographic information. CPGconnect is a product that places tags on websites visited by the customer panelists. It matches cookies to link their online browsing to purchases, allowing CPG companies to measure the impact of online advertising on offline grocery sales. Interested parties should contact Mike Dillon at xplusone.com for more details on CPGconnect.
Performance Branding: Making Branding Accountable[x+1]
Digitally Centric Performance Marketing outlines how performance marketing optimizes campaigns based on measurable consumer responses and behaviors. It discusses how search marketing has changed consumers' purchase funnels and how all marketing can now be response marketing. The document provides an example of how Kraft implemented a performance branding campaign around recipe downloading that was optimized for return on behavior and led to measurable sales increases. It emphasizes integrating direct marketing, brand marketing, and digital skills; using new technologies like online ad exchanges; and creating simple, trackable metrics to continuously optimize campaigns.
The [x+1] platform is a self-service digital marketing hub that allows users to manage multiple campaigns from a single platform. With the [x+1] platform, marketers can control their inbound and outbound communications to make campaigns more relevant and successful. The platform integrates behavioral targeting segments, real-time data, third party data and search string data to target audiences using customizable profiles that can be saved and applied to future Media+1 or Site+1 campaigns.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
1. Landing Page+1
Dynamically assembled landing pages for maximizing relevance after the interaction
12/3/2010
[ + ] Make every interaction count
Version 2.1